How Does an E-Commerce Website Convert Customers Into Potential Buyers?

The growing dominance of e-commerce is getting a head turning response from all the big and small business owners. However, not all who take a deep plunge into this field succeed. Instead, enterprises with a thoughtful strategy to win loyal customers hold the upper hand. As per research, nearly 40% of online users (more than 1 billion people) buy something from the web. The main target of e-commerce websites is to ensure more visitor-to-customer conversions, and give their market share an effective boost.

Converting customers into potential buyers

Below are some of the major marketing techniques to help enthusiastic e-commerce businesses convert customers into potential buyers.

1. Create informative & attractive product pages

Your e-commerce store is the face of your business, and paying attention to every product you sell through it is crucial. From crispy content to bold headings, exciting images to unavoidable call to actions, keen attention to product details, and more, you should be perfect in depicting each of them in the true form. The examples of websites like Flipkart, Amazon, Snapdeal, and so on are perfect to elaborate on this necessity. They are damn careful in highlighting every major aspect of the product while selling it online.

2. Initiate shopping campaign

For best results, you can use Google Ads Shopping for this purpose. This type of campaign is more effective than search campaign in terms of conversion. It allows the visitors to compare product prices easily, which leads to more clicks. Trying the Google versions helps you to perform retail-centric campaign management, do advance reporting and gives insight into competitive benchmark data.

3. Allow reviews

It is smart to allow the users to review the products in your e-commerce store. Feedback from genuine users attracts potential customers to your site more often. Moreover, reviews of a particular product hold a high tendency to turn up in the search pages as well. You can allow space for user reviews on the product page itself. Alternatively, you can also ask for authentic responses for the whereabouts of your products on Yahoo Answers, Quora, Askville.amazon.com, and several other similar platforms.

4. Attract Mobile visitors

Almost everyone today owns at least one smartphone. Not surprisingly, these modern avatars of communication have become more a necessity than a style statement. e-commerce businesses that are able to tap this intense customer base of mobile users simply rule their respective field. If you too wish to attract mobile users, the foremost need is to have a mobile friendly website. In fact, a more feasible option is to have a mobile app for your e-commerce store that the users can easily install on their smartphones. It should include easy to use form filling, purchasing, and convenient checkout pages. For better conversion rate, prefer to ask for only limited information from the customers.

Niche Blueprint 2.0 Review – How Niche Blueprint Will Help Profit in 2010

Do you know that most of 90% of people who tried make money online failed? Do you know that 90% of internet marketer made less than USD500 per month? Affiliate marketing promoting digital product get harder nowadays as there a lot of competitor promoting same product. E-commerce seems to be better ways to profit in 2010.

Niche Blueprint 2.0 is the latest E-commerce complete system from Steve Clayton and Tim Godfrey. Niche Blueprint Course got your stores up and running and profitable.

What is Niche Blueprint 2.0

This course is about E-commerce blueprint which covered market research, pick profitable product, choose drop shipping, generate massive traffic, turn your store into autopilot income and learn how to flip your online store.

This complete E-commerce complete solution is precise step by step instructions contained within 30 videos and 30 manuals. All you need is to follow the step by step instructions tutorial and start make money online in 2010

Do I need special skill set to master Niche Blueprint 2.0.

Good news is you no need any of the following

o An Email List
o A Product Of Their Own
o Affiliates or Joint Venture Partners
o Additional Investment
o Any Internet Marketing Experience
o Any Technical Knowledge

Does It Really Work? How can it help me make real money?

They had released first version of niche blueprint in Jan 2009 and sold 5000 copies in the first 36 hours. There were a lot of positive feedback from the Niche Blueprint forum and community. E-commerce online store is less competition from more experienced online marketers like with product creation and affiliate marketing. So, this is golden opportunity for beginner or intermediate level of internet marketer who looking for advanced strategy to make real money online in 2010. In this course also will show you how to flip your E-commerce website for 12 – 18 times monthly profit.

Steve Clayton and Tim Godfrey also will show their traffic secrets on how to generate massive traffic to your online store. More and more people have started make online purchase and studies had shown that this number will increase year by year. In this course they also will guide you through on how to do advanced keyword research using best keywords tool called Market Samurai.

How can this internet marketing course help affiliate marketer?

Niche Blueprint 2.0 is focused on E-commerce solution. This course also suitable for affiliate marketer because Steve Clayton and Tim Godfrey revealed their secrets on drop shipping and outsourcing, so that you can turn your online store to auto profit income.Please note that this is complete system and you no need to buy other courses to learn make money online.

E-Commerce Consumer Product Review

Having a products rating and review feature on your e-commerce site can really improve your business. It is a wonderful sales tool to help buyers make their purchasing decision. Over the past few years as online shopping has increasingly grown in popularity, more and more online stores are beginning to use this type of rating and review system. Big name online retailers such as Amazon have made it an integral part of the online shopping experience. Consumers are able to get an idea of what to expect if they buy the product and can read about the experiences that others have had with it. This allows consumers to trust both your products and your store.

The majority of online shoppers browse the web to research products before they buy. In fact, studies have shown that 77% base their decision to make a purchase on products rating and the reviews of other customers. 63% of consumers are more likely to purchase a product if there are reviews and 59% value the opinions of real people over that of experts. Online shoppers have grown accustomed to reading and writing reviews as well as basing a product’s quality on user ratings.

There are plenty of advantages for having a products rating and review feature included in your online store. Here are just a few of them:

  • You get free word of mouth advertising
  • Product reviews are user generated content that is updated often so search engines will keep crawling your product pages
  • User reviews will contain keywords that you might not have optimized for such as competitor brands, which will also help your search engine rankings
  • There is a good chance that consumers who write a review on your site will also leave a review on other sites linking back to your product page, thus increasing the amount of backlinks to your site
  • Consumers are more willing to buy from your store
  • These reviews will help you figure out which products are worth keeping and which ones you should get rid of

So what happens when you receive a bad product review? It turns out that bad reviews are not as damaging as one might think. Bad reviews are actually needed in order to maintain an online store’s credibility. An e-commerce site with nothing but good products rating and reviews will seem less genuine in the eyes of a consumer. A product that has an equal amount of good and bad reviews or a majority of good and a few bad reviews is very common. If you sell a complete line of similar products, your overall product sales should still increase even though a particular product with bad reviews will receive less sales. Bad ratings and reviews will also help reduce the number of returns or complaints, because the people buying the product should have a good idea of what to expect when they receive it.

The more people who take the time to write a product review on your site the better. It not only shows that your products are popular, but also that a lot of people are buying from your online store. A good way to get more people to review your products is to ask them after some time has passed from the date of purchase. You can try to give them an incentive such as write a review for a chance to win a free gift, a discount or a gift certificate. It’s important to make the products rating and review process as simple as possible, use a star rating system and add categories for more organized reviews.